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AB19 Innovations

DESIGN · BUILD · SHIP

Web platforms that earn their load time.

Marketing sites, product interfaces and internal tools, engineered rather than assembled. Typed end to end, measured against Core Web Vitals, and handed over as code you own outright.

Typed
End to end, no implicit any
Yours
Repository, pipeline and hosting
Day 1
Analytics and error tracking live at launch

THE SHORT VERSION

What web development actually covers

Two different jobs share the name. One is the interface: information architecture, layout, typography, interaction and the accessibility work that decides whether people can use any of it. The other is the engineering behind it: rendering strategy, data fetching, caching, build pipeline, hosting and observability.

We do both, in that order. Structure and content first, because they decide the architecture. Then the build, so performance is a property of the system rather than something bolted on before launch.

The difference is where the effort goes.

The template route

  • Page weight climbs with every plugin until first paint takes seconds
  • Builder lock-in — you cannot fully own, extend or move the result
  • Mobile treated as an afterthought, where most of the traffic actually is
  • Nobody maintains it, and it quietly rots

The engineered route

  • Ships lean by default, with a performance budget enforced in CI
  • Plain TypeScript and standard tooling — any competent team can pick it up
  • Designed at the narrow breakpoint first, then widened
  • Deployment, monitoring and a documented handover from day one

WHAT IT INCLUDES

Scope, in plain terms.

Every engagement is shaped to the problem, but this is the ground it typically covers.

  • Marketing & brand sites

    Editorial sites that load fast, rank well and are genuinely pleasant to edit.

  • Web applications

    Dashboards, portals and internal tools with real state, auth and data.

  • Ecommerce front-ends

    Storefronts built on headless commerce, tuned for conversion and speed.

  • Design systems

    Component libraries and tokens so the next ten screens cost a fraction of the first.

  • Performance rescue

    Audit and remediation for sites that have grown slow, heavy or unstable.

  • Headless CMS

    Content modelling and integration so non-engineers can ship without a deploy.

What you get

  • Responsive, accessible front-end in React and TypeScript
  • Component library and documented design tokens
  • CI pipeline, preview deployments and production hosting
  • Analytics, error tracking and a performance budget
  • Handover documentation and a working local setup

QUESTIONS

The things people ask first.

Do we own the code?

Yes. The repository is yours from the first commit, on your organisation, with no runtime licence and no dependency on us to deploy it.

Can you work with our existing design?

Yes. We can build to an existing Figma file or design system, or produce the design ourselves if there is not one.

What about content editing?

We model the content and integrate a headless CMS so your team edits and publishes without engineering involvement.

Often paired with

Need web development?

Tell us the problem and the constraint. We will tell you what it takes — and whether this is even the right service for it.

Let’s talkAll services
founder@ab19innovations.com